National Homeownership Month / 2024

Home.
Reframed.

From a familiar place
to something worth keeping.

We built the image workflow that turned homes into personal works of art.

Explore the styles

A poolside house transformed into a sunny retro illustration, with yellow lawns, palm trees and pastel clouds. — Same home. New perspective.Supplied style-transfer output / Retro

Our partCustom style-transfer workflow

The experienceUpload or Street View → artwork → download or print

Watch the project 00:45

01 The idea

More than
an address.

The place is personal.
The artwork should be, too.

For National Homeownership Month, Realtor.com invited people to turn their homes into art. We developed the workflow that applied a visual style to a supplied home image while carrying its recognisable shape into the result.

People could upload an image, or start with a home on Realtor.com using imagery available through Google Street View. The finished artwork could be downloaded or ordered as a print.

Our contribution was the image transformation behind those routes: from a picture of a home to something its owner could keep.

02 The style gallery

One home.
Three points of view.

The same source image, transformed three ways. Choose a style and move the divider to see what changes—and what stays familiar.

Supplied source image of a single-storey home with a tiled roof, palm trees and a curved swimming pool. — Supplied source image

Bright yellows, soft clouds and a painted finish give the poolside house a retro illustrated treatment. — Retro — A little sunshine. A little nostalgia.

The same poolside house reinterpreted with felt-like texture, bright pink walls and a turquoise sky. — Wool & felt — A softer kind of architecture.

The same poolside house in broad graphic shapes, with navy shadows, coral clouds and saturated colour. — Contemporary — Familiar lines. A bolder point of view.

Supplied demonstration images and workflow outputs.

The project film

From picture to print.

00:45 / With music

Read the film’s on-screen story

The promo opens with Never and Realtor.com branding, then introduces the campaign page. On-screen instructions show a house image being uploaded and a portrait being generated.

A poolside home changes from the supplied source image into three art treatments. The promo names them 1950’s, Wool and Modernist; the recorded website uses Retro, Wool & felt and Contemporary.

The film then moves through the image-generation workflow, showing the source image, a style reference, successive image passes and an upscale stage. It finishes with a rendered interior where a small framed house portrait sits on a table, before returning to the Never logo.

A summary of the visual story. The film is set to instrumental music. The room at the end is a rendered visualisation.

03 The way in

Your photo.
Or your place on the map.

Two starting points fed the same idea: make a personal image of a place someone calls home.

Route 01

Upload a home.

An image uploaded to the server became the starting point for the style-transfer workflow.

Route 02

Start with Street View.

For homes on Realtor.com that could be seen through Google Street View, that imagery could feed the transformation.

A personal result

Choose a style. Download the artwork.
Or order it as a print.

See the campaign page

Full supplied screenshot of the Realtor.com Homeownership Month campaign page, headed “Turn your home into a memory.”

The supplied website capture. Open it to inspect the original page at a larger size.

04 Behind the artwork

The house stays.
The medium changes.

Our work was the image flow: taking a source, applying a visual treatment, and bringing the result through to a finished image.

The supplied node-based image workflow, with source and style-reference images connected to generated previews and a larger finished output.

Explore the workflow

Keep the structure.

The source carries the house’s shape and composition into the transformation.

Change the treatment.

A style reference changes the colour, texture and visual language around that structure.

Bring it to a finish.

The supplied promo shows a second pass driven by Tile ControlNet, followed by upscaling.

Read the workflow diagram

The supplied diagram runs from left to right. It includes the poolside house source image, a depth representation and a visual style reference. These connect into the first generated preview. A second image pass follows, then an upscale stage and the larger finished artwork.

The important relationship is visible in the previews: the house and pool remain recognisable while the image takes on the colour and shapes of the chosen art treatment.

05 A wider canvas