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Googlewith Addition / 2025

A future
that feels
human.

New technology. A familiar feeling.
Building a world for Google, one
Veo 2 shot at a time.

Watch the film 0:45
A softly lit white humanoid robot in a warm, sunlit room
Made with Veo 2
A glimpse of what comes next.
ClientGoogle
Production partnerAddition
Our partAll generated footage
Made forGoogle’s sales team
01The assignment

Imagine the future.
Make it feel real.

Google needed a film for its sales team: a glimpse of a world where AI is part of everyday working life. Production company Addition brought Never in to generate all of the footage.

And there was one very fitting requirement. For a Google film, we’d use Google’s own video model: Veo 2. It was still early days. The possibilities were exciting. Getting all the footage to feel like it belonged together took work.

02The finished film

45 seconds.
A whole world.

Google × Addition × Never
Internal sales film · 2025

An imagined workplace where people, technology, and nature share the same space.

Internal film. Shared in confidence.
Read the film’s on-screen story

The film imagines a world where customer interactions are personal and meaningful; content can reach global audiences; innovation and supply chains move faster; employees have AI co-pilots; and sustainability is part of everyday work.

Sunlit offices, people working, a robotic arm, and a humanoid robot bring that future to life. The film closes with “Transforming Data,” “Business,” and “Planet.”

The figures and benefits presented in the film describe its future-facing sales narrative, rather than measured results from this production.

03The craft

Different shots.
Same world.

Every generation brings its own interpretation. Our job was to make the footage feel consistent across people, environments, and technology. The finished work shares a visual language: warm light, natural materials, soft forms, and room to breathe.

Look a little closer
People moving through an open office with planted islands, curved furniture, and warm sunlight
Spaces that feel lived in.Curved furniture, planted islands, and daylight give the future a familiar texture.
A white robotic arm handling a box in a timber-lined, sunlit workspace
Technology in the same light.The robotic arm shares the timber, greenery, and afternoon sun of the human spaces.
Three overlapping frames from the film: a person at a desk, a woman working, and a humanoid robot
A future with people in it.The final edit brings the generated scenes together, connecting people and their AI co-pilots.

Frames from the finished film. Visual notes point out the common threads.

04A little perspective

Early model.
Considered craft.

In AI years, March 2025 already feels like a different era. Veo 2 had been announced just a few months earlier. This was an early opportunity to put it to work for the company that made it.

The interesting part, looking back, is the consistency. Getting a set of generated shots to feel like one production takes a point of view—and the patience to hold onto it.

Veo 2 announcement · December 2024
The collaboration

Good company.

A private project, made together.

Client
Google
Production company
Addition
Footage generation
Never / Dré Labre
Video model
Google Veo 2
Year
2025

Thanks for keeping this between us.

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